LMA Digital Subscriptions Workshop

Details

April 1, 2020
Hershey Lodge & Convention Center
Hershey, PA

Earlybird Registration Deadline: February 14, 2020
Advance Registration Deadline: April 2, 2020

Description

Untitled

LMA WORKSHOP - Management Track

 

Wednesday, April 1, 2020      

9:00 a.m. to 12:00 p.m.

 

Digital Subscriptions Workshop: Accelerating Business Transformation Through Reader Revenue Growth

 

For the past year, LMA Chief Strategy Officer Jed Williams has co-led the Google News Initiative Subscriptions Lab, working intensively with ten daily newspapers to help them achieve meaningful reader revenue growth. In this exclusive workshop at the AE Summit, Williams shares key lessons from the Lab, what they mean for your publication, and how to put your organization on a path to outsize success.

 

The workshop will address several essential questions:

 

What are the critical benchmarks to track to measure subscriptions success?

What goals should your publication be aiming for, and how do you know if you are performing well?

How should publishers assess their subscription capabilities along a digital maturity curve.

What steps can you take to move from lagging to leading?

How can you align people, process and technology to maximize digital subscriptions growth?

 

Conference Registration

Pass Name Description
LMA Digital Subscriptions Workshop The workshop will address several essential questions: What are the critical benchmarks to track to measure subscriptions success? What goals should your publication be aiming for, and how do you know if you are performing well? How should publishers assess their subscription capabilities along a digital maturity curve. What steps can you take to move from lagging to leading? How can you align people, process and technology to maximize digital subscriptions growth?

Events

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